Cookie Policy
Last updated: 15th January 2026
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners about how their site is being used.
Cookies help us improve your browsing experience, remember your preferences, and provide personalised content and advertisements. This Cookie Policy explains what cookies we use and how you can control them.
Why We Use Cookies
We use cookies and similar tracking technologies for several purposes:
- To ensure our website functions properly and securely
- To remember your cookie preferences and settings
- To analyse website traffic and understand how visitors use our site
- To provide personalised content and improve user experience
- To deliver relevant advertisements and measure their effectiveness
- To support our marketing efforts and remarketing campaigns
Types of Cookies We Use
1. Necessary Cookies
These cookies are essential for the website to function properly. They enable basic features like page navigation, access to secure areas, and remembering your cookie preferences. The website cannot function properly without these cookies.
2. Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic, popular pages, and user behaviour to improve our services.
3. Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. They remember your preferences and settings to provide a more personalised experience.
4. Marketing/Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads for remarketing and personalised advertising.
Specific Cookies We Use
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - conversion tracking | 90 days | Marketing |
| IDE | Google Ads - ad personalisation | 2 years | Marketing |
Third-Party Cookies
We use several third-party services that may set cookies on your device:
Google Analytics
We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information about how you use our website. This information is used to compile reports and help us improve our website. The cookies collect information in an anonymous form.
Google Ads
We use Google Ads for advertising and remarketing purposes. Google Ads may use cookies to show you relevant advertisements based on your interests and previous visits to our website. These cookies also help us measure the effectiveness of our advertising campaigns.
Google Fonts
We use Google Fonts to display fonts on our website. Google Fonts may set cookies to optimise font loading and display. These are primarily functional cookies that improve website performance.
Google Consent Mode v2
We implement Google Consent Mode v2, which allows us to respect your cookie preferences while still providing basic website functionality. When you adjust your cookie settings through our consent banner, we communicate your preferences to Google services.
This means that:
- If you reject analytics cookies, Google Analytics will not track your behaviour
- If you reject marketing cookies, Google Ads will not use your data for personalised advertising
- Your consent preferences are respected across all Google services we use
- We can still measure basic website performance while respecting your privacy choices
How to Manage Cookies
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept All: Allow all cookies and tracking technologies
- Reject All: Only allow necessary cookies required for basic functionality
- Customise: Choose which types of cookies you want to allow
Browser Settings
You can also control cookies through your browser settings. Most browsers allow you to:
- View cookies that have been set and delete them individually
- Block third-party cookies
- Block cookies from particular sites
- Block all cookies from being set
- Delete all cookies when you close your browser
Please note that if you choose to block all cookies, some parts of our website may not function properly, and your user experience may be affected.
Opt-Out Links
You can opt out of specific tracking services:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads: Google Ad Settings
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this policy.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.
Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
ClarityExpert AG
Schillerstraße 89
20239 Hamburg, Germany
Email: privacy@clarityexpert.pro
Phone: +49 403755730