Privacy Policy

Introduction

ClarityExpert AG ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our services.

As a German company, we comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data Controller Information

The data controller for your personal information is:

Data We Collect

We collect and process the following types of personal data when you interact with our website and services:

Information You Provide Directly

• Contact information (name, email address, phone number)
• Company information (company name, business type)
• Messages and enquiries submitted through our contact forms
• Any other information you choose to provide when contacting us

Information Collected Automatically

• Website usage data (pages visited, time spent, referral sources)
• Technical information (IP address, browser type, device information)
• Cookies and similar tracking technologies (with your consent)

How We Use Your Information

We use your personal data for the following purposes, based on legitimate business interests and your consent where required:

• To respond to your enquiries and provide consultation services
• To communicate with you about our services and your requests
• To improve our website and services based on usage patterns
• To ensure the security and proper functioning of our website
• To comply with legal obligations and protect our legitimate interests
• To provide personalised content and recommendations (with your consent)

The legal basis for processing your data includes:

• Consent (for cookies, marketing communications)
• Legitimate interests (for business operations, website improvement)
• Contract performance (for service delivery)
• Legal compliance (for regulatory requirements)

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please see our Cookie Policy.

Data Sharing and Third Parties

We do not sell your personal data. We may share your information with:

• Service providers who help us operate our website and provide services (hosting, analytics, email services)
• Professional advisors (lawyers, accountants) when necessary
• Law enforcement or regulatory authorities when required by law
• Third parties in connection with business transfers (with appropriate safeguards)

All third-party service providers are required to maintain appropriate security measures and use your data only as instructed by us.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Contact enquiries: 3 years from last contact
• Website analytics data: 26 months
• Cookie data: As specified in our Cookie Policy
• Legal compliance records: As required by applicable law

After these periods, we will securely delete or anonymise your data unless we have a legal obligation to retain it longer.

Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data in certain circumstances
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Request transfer of your data to another service provider
• Right to object: Object to processing based on legitimate interests or for marketing purposes
• Right to withdraw consent: Withdraw consent for processing that relies on your consent

To exercise any of these rights, please contact us at privacy@clarityexpert.pro or +49 403755730. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure hosting and backup procedures

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Some of our service providers may be located outside the European Economic Area (EEA). When we transfer your data outside the EEA, we ensure appropriate safeguards are in place, such as:

• European Commission adequacy decisions
• Standard contractual clauses
• Binding corporate rules
• Certification schemes

Contact Information

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

You also have the right to lodge a complaint with the relevant supervisory authority if you believe we have not handled your personal data appropriately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.